Golden Coast’s strength in the industry combined with its commitment to innovation, knowledge and customer service make an ideal fit for PPG. There is also a remarkable similarity in the way that the two companies are owned and structured. Both Golden Coast and the Pollet Group are family run businesses now on their second generation. Both businesses support the impact that new technology can have on the wet leisure industry and share some common suppliers; typically those with innovative products such as EVA, Speck and PoolCop. Jamie Adams, Managing Director of Golden Coast: “Our customer service is tailored to each individual customer. Our sales and service teams always put the needs of the customer first. From technical product knowledge to marketing know-how, we gladly train our dealers and share knowledge that can contribute to the success of their business.”

Golden Coast will be part of the Pollet Pool Group, but will maintain their own identity and continue to trade as Golden Coast and work together as #TeamGC. “This is a dynamic move to support future growth!” As Jamie Adams says, “Being part of a strong international group allows us to develop and grow both companies, PPG UK/Ireland and Golden Coast.”

Jeroen Van Wauwe, CEO Pollet Pool Group: The UK is a market with enormous potential. The dynamic team of PPG UK/Ireland did a great job in a very short time. When opportunities arose to work with Golden Coast, we did not hesitate for a second. The company has the typical family character that suits us 100%, but above all they have an excellent reputation in the market and tons of experience. Golden Coast brings extra knowledge to the table to offer even better support for all our customers. The core values match 100% with how the PPG companies distinguish themselves from the rest on the mainland. PPG UK/Ireland and Golden Coast will be working very closely together from today onwards. Our aim is to become one joint company with two locations in the UK from the beginning of next year: one in Newbury and one in Barnstaple. The concrete set-up will be worked out in the coming months. In the meantime, nothing will change for the customers of both companies. We are convinced that with our combined product offer, our bundled strengths and in this new set-up, we will become an even more attractive partner for every UK Pool builder”